From From the River to the Sea: The Untold Story of the Railroad War That Made the West, by John Sedgwick (Avid Reader / Simon & Schuster, 2021), Kindle pp. 192-193:
While both [William Barstow] Strong [of Sante Fe RR] and the General [Palmer of Rio Grande RR] sought a certain elevation in the travel experience, only Palmer associated it with exclusivity. Strong was not trying to appeal to a privileged few, but to a receptive many. His impulse was democratic, a matter of numbers. Strong always trusted volume.
The Santa Fe was not the first railroad to carry tourists, but it was the first to cater to them. The Harvey Houses were the first to develop the postcard for their guests to show off the local scenery to friends back home. Harvey soon added full tourist books that gave the West a romantic gloss for eastern consumption, and organized tours of the nearby countryside playing up the local color.
To enhance a sense of place, he displayed the indigenous architectural styles of the Southwest in his hotels, rather than adopt European standards as Palmer had done. In the city of Santa Fe, for instance, Harvey built La Fonda in the Spanish pueblo tradition, solidifying the adobe character of the city. And he made Native American culture a selling point. At some of his hotels, Harvey organized “Indian Tours” of the nearby Indian lands, where he arranged for natives to be on display, and created in-hotel retail shops to sell the jewelry, artwork, and other artisanal creations of the local tribes. He used an Indian thunderbird emblem for the Harvey House logo, and slapped it on every plate, bowl, and piece of cutlery in his eateries. He also brought in anthropologists to record the traditional ways of these vanishing tribes and encouraged artists and photographers to capture their spirit before it was lost. The movement ultimately brought artists such as Georgia O’Keefe to Taos.
As Strong pushed ever deeper into the West, he gained for his railroad the Harvey House aura of service—reliability and good taste. Advertising “Fred Harvey Meals All the Way,” the Santa Fe made clear it was not just another railroad. And Strong was now poised to take the Santa Fe brand all the way to the sea.
The Far Outliers indulged in a rather luxurious rail-tour vacation around the Canadian Rockies earlier this month, including four days aboard Rocky Mountaineer trains. The first-of-the-season train from Vancouver to Jasper (via busy Whistler and quirky Quesnel) had fewer cars and about 200 passengers; while the train back from Banff to Vancouver (via sprawling Kamloops), had many more cars and about 800 passengers. Pent-up travel demand is swelling passenger counts this season (May to October). We saw lots of fantastic scenery and learned a lot of fascinating history, but the two highlights of our trip were a private nature walk (dodging elk) through the hills above Jasper with multitalented Marie-Pierre Flip0-Bergeron of All Things Wild, and a private sunrise photography tour around Banff with sharp-eyed adventurer Nick Hardinge of Rocky Mountain Photo Adventures. The best of my photographic attempts on the trip can be found on my Flickr site.