From Churchill and Orwell: The Fight for Freedom, by Thomas E. Ricks (Penguin, 2017), Kindle Loc. 842-62:
The Times of London, then co-owned by another member of the Astor clan, John J. Astor, was at the time the daily journal of the British establishment. As Lord Halifax, Chamberlain’s foreign minister, put it, in prewar Britain, “Special weight was held to attach to opinions expressed in its leading articles [that is, editorials], on the assumption that these carried some quality of government stamp, if not approbation.” The newspaper fervently supported appeasement throughout the 1930s, to the point that it was willing to tolerate and even embrace Hitlerian tactics. Following the “Night of the Long Knives,” a series of shocking political murders carried out on Hitler’s orders in mid-1934, the newspaper soothed, “Herr Hitler, whatever one may think of his methods, is genuinely trying to transform revolutionary fervour into moderate and constructive effort and to impose a high standard of public service on National-Socialist officials.”
In 1937, Geoffrey Dawson, editor of the Times, confided to his Geneva correspondent, “I do my utmost, night after night, to keep out of the paper anything that might hurt their susceptibilities.” According to the Times’s own official history of itself, published in 1952, those who opposed appeasement were all too often “intellectuals, utopians, sentimentalists and pacifists satisfied with a programme of resistance without the means of resistance.” The Times’s history, with extraordinary nerve, blames those hotheads for making the disastrous policy of appeasement necessary, arguing that the newspaper, “like the Government, was helpless in the face of an apparently isolationist Commonwealth and a pacifist Britain.” What this explanation fails to note is that the role of a leading newspaper is not just to follow opinion but to try to shape it, especially when a major government policy rests on faulty assumptions. And it certainly is not the role of a newspaper editor to suppress news on the grounds that it might bother people or force government officials to reconsider their policies.
King Edward VIII himself, during his eleven-month reign in 1936, supported appeasement. According to one account, when Hitler sent troops into the Rhineland in March 1936, breaking the terms of the Versailles Treaty, the king called the German ambassador in London to tell him that he had given Prime Minister Baldwin “a piece of my mind.” To wit, “I told the old-so-and-so that I would abdicate if he made war. There was a frightful scene. But you needn’t worry. There won’t be war.” The king actually would abdicate for other reasons later that same year. During the war, his rightist views and contacts would become a persistent worry for Churchill and British intelligence.