From Talkin’ Tar Heel: How Our Voices Tell the Story of North Carolina, by Walt Wolfram and Jeffrey Reaser (UNC Press, 2014), p. 216-220:
Robeson County is the most ethnically diverse county in North Carolina, with minority groups constituting the majority of the population. Contributing to the county’s diversity is the largest American Indian population east of the Mississippi River—the Lumbee, whose tribal members, now approaching 50,000, make up 39 percent of the Robeson County population, with the rest composed of non-Hispanic European Americans (25 percent), African Americans (25 percent), and Hispanics (8 percent). The first three ethnic groups have lived side by side for several centuries now, enduring long periods of legal and de facto segregation—three seating areas in the movie theater; three school systems; and, most recently, three homecoming kings and queens. As the ninth-largest tribe in the United States—and the largest nonreservation tribe of American Indians—the Lumbee Indians of Robeson County are the reason that North Carolina ranks seventh among all the states in terms of the American Indian population. But the Lumbee have been largely ignored by the federal government, the Bureau of Indian Affairs, and people outside North Carolina, who rarely know who they are….
At the railroad intersection of the east-west and north-south crossing of the Union Pacific, Southern, and CSX railways lies the heart of what seems at first to be just another small southern town center. But it is hardly that. About 90 percent of the 2,300 people living within the town of Pembroke are Lumbee Indians. Crossing the railroad tracks, a flashing sign at the edge of the campus of the University of North Carolina at Pembroke advertises upcoming events at one of the fastest-growing universities in the state. The school was established in 1887 as the Croatan Normal School to train American Indian public school teachers, opening with one teacher and fifteen students. Today, it educates almost 7,000 students in the liberal arts and sciences. It has always been known as an Indian school, although it was not until 2005 that the governor of North Carolina signed a declaration officially making it “North Carolina’s Historically American Indian University.”
The flickering sign projects the digital profile of an Indian in headdress and welcomes newcomers to the “Home of the Braves.”